April2007
Signature Access: Sundance

sundance icy-hot SE7EN

  • WORDSRobyn Ware

Signature Access: Sundance

Music moguls, rap stars, fashion designers, hot young actresses, sexy girl groups, private concerts, and big name magazines competing for space--not what typically comes to mind when you think of the Sundance Film Festival in Utah. This is the icy-hot scene at which SE7EN(TM) made its industry debut while simultaneously dominating and changing the face of newsstands all over the country.

Displayed all over the Delta Sky Lodge (the official WireImage Portrait Studio of the whole gig) as well as in the Pennhouse Award Suites (benefiting the Creative Coalition), SE7EN made its way into the hands and gifting bags of “Those Who Matter.” Bottom line is--people realized that SE7EN is an entirely different animal, and they loved it.

PennHouse Award Suites

PennHouse Award Suites, produced by Suzanne Shaw and Kim Shimmel, hosted celebrity members of the Creative Coalition with gratis spa services, an Internet cafe, snacks, and beverages. Some events occurring in the lounge were: a 2-day silent art auction, daily wine tastings sponsored by Smoking Loon, a premiere party for Georgia film The Signal, PBS children’s series SeeMore’s Playhouse, New-York-based Silver Cup Studios’ Premiere Magazine festival party, and a variety of interviews and media events.

Celebrity guests included:

  • Cameron Manheim
  • Dick Gephardt
  • Ian Ziering
  • Kevin Bacon
  • Lili Taylor
  • Joshua Rayden
  • Anthony Hopkins
  • Kirsten Bell
  • Jill Scott
  • Joe Pantaleone
  • Christian Slater
  • Sean Lennon
  • Chad Allen
Media outlets at PennHouse Award Suites

  • CNN
  • MTV
  • Variety
  • Bloomberg
  • NY Times
  • PBS
  • Star Magazine
  • Park City TV
  • Inside Entertainment
  • Premiere Magazine
  • CBS
  • NBC
  • Wall Street Journal
  • E Entertainment 7

Signature Access: Sundance